“WHERE ART AND HAPPINESS MEET”
Open on South La Brea, Los Angeles, minutes from LACMA, FLUTTER is an innovative, immersive art experience, designed for anyone in search of being in an environment that evokes pure happiness and joy.
FLUTTER is a ticketed exhibition, offering exciting installations which will run for a limited period of six-months before the next phase of artists are introduced. This format provides artists with a new forum for exploration and experimentation while still remaining true to the integrity of their practice.
Suitable for visitors of all ages, FLUTTER’s mission is to bring contemporary fine art into everyday life in a way that is interactive, encouraging community and creativity.
“Studies show that interacting with art helps us think and feel differently about the world. It has been demonstrated that art helps us express greater empathy and show more tolerance to people different from ourselves.” The Journal of Epidemiology and Community Health.
The inaugural installation includes the work of fifteen coveted contemporary artist who have global exhibition experience at institutions such as The Guggenheim (New York, Berlin, Bilbao, and Venice), MoMA, the Whitney Museum of American Art, Russia’s National Center for Contemporary Art, amongst others.
FLUTTER is the first of its kind; a sensory journey spanning multiple mediums, where visitors are able to touch and experience the art which includes Virtual Reality, projection mapping, Autonomous Sensory Meridian Response (ASMR), climbable furniture as well as a giant sphinx, day-glow lighting and architectural structures.
Artists include: Katie Stout, Jacolby Satterwhite, Jillian Mayer, Saya Woolfalk, Leah Guadagnoli, Cyril Lancelin of Town & Concrete, Liz Collins, digital media duo Laia Cabrera and Isabelle Duverger (in collaboration with Aniol Saurina Masó), Elise Peterson, Guillermo Santoma (presented by etage projects) as well as Job Piston in collaboration with the award- winning architecture studio, Charlap Hyman and Herrero along with NAR, the NYC-based trans producer, musician and DJ widely known for his work with Rihanna’s Fenty collection.
Chris Dowson, Founder said, “FLUTTER's purpose is to bring fine art to everyone. We invite you to participate, experience, interact and share, in a fun, welcoming environment. We want to promote and encourage enjoyment and connection to others through community and will be announcing several education programmes throughout the year.”
FLUTTER is thrilled to announce their partnership with Born This Way Foundation.
Dowson said, “We believe in the transformative powers of art. The visual content we consume affects our mood and behavior; there is a clear link to mental wellness and healing. We love the dynamic work of Born This Way Foundation and want to support them in raising awareness around the importance of mental and emotional health, decreasing stigma while providing young people better access to quality resources. It’s a natural partnership. Together, we can make FLUTTER the place where art and happiness meet.”
As a leader in the areas of youth engagement and mental health, Born This Way Foundation, founded by Lady Gaga and her mother Cynthia Germanotta, will serve as an advisor to FLUTTER on several issues and the two will collaborate on multiple events at FLUTTER’s Los Angeles location, creating bespoke experiences to raise awareness of core shared missions.
A percentage of the proceeds of FLUTTER will be donated to Born This Way Foundation.
Each artist involved donated a piece of work which was auctioned in November 2019 with all profits going to the non-profit organization.
Cynthia Germanotta, Co-Founder of the foundation, said, “Born This Way Foundation is so excited to be a part of this wonderful celebration of art, community, and wellness. Our mission is to build the kinder, braver world that young people deserve and that we all want. FLUTTER will be a space where that dream can be brought to life and where people can come together to experience the joy of creativity and expression and the power of community and connection."
Each artist has taken over a space within FLUTTER’s 1920s art deco space with one mantra in mind – the play-date.
“We chose the theme of play date for the inaugural exhibition because it was important to offer an experience that incites wonder and unadulterated feelings of excitement; everything in the world can be so heavy and serious that our focus was reprieve, fun, and playfulness,” Chief Curator, Karen Robinovitz, who is on the Board of the Brooklyn & Bronx Museum and has an extensive background in marketing, fashion, social media and contemporary art, said.
FLUTTER is also excited to collaborate with Flavor Paper, a Brooklyn-based wallpaper brand known for creating compelling conversational designs that flip tradition on its head.
Flavor Paper worked with the artists to reimagine their works into wallcoverings, which are also available to visitors of the space to purchase so that they may take part of the experience home.
Karen Robinovitz, who met Founder and Creative Director Jon Sherman on the board of The Brooklyn Museum, has always loved his creations, making the collaboration a natural synergy; Flavor Paper made the perfect partner to transform the space.
“I like creating spaces for people to enjoy and explore. I liked the accessibility and the cohesive vision behind FLUTTER. Play is important to recharge and engage people. A playdate is basically a mini collaboration, which is how most good ideas come about. I don't think a lot of art makes people happy, but it has the ability to help us see things from a different perspective which can shake a person out of their personal condition,” Katie Stout said.
“I was drawn to this project because I needed a context to play with lighter themes and give myself balance from the aggressive darker narratives in my current work. The ability to be present and mindful is a play date for me,” Jacolby Satterwhite said.
Location:
FLUTTER
217 South La Brea, Los Angeles, 90036, California
Tickets:
$28 concessions | Under 3’s free | Please email for further details on concessions and school programming.
Charity Partner: Born This Way Foundation
Led by Lady Gaga and her mother Cynthia Germanotta, Born This Way Foundation was founded in 2012 to support the wellness of young people and empower them to create a kinder and braver world. To achieve these goals, Born This Way Foundation leverages evidence- based research and authentic partnerships in order to provide young people with kinder communities, improved mental health resources, and more positive environments – online and offline.
